The goal of this complete redesign was to give Soccer.com's users more of what they wanted and to maximize engagement by bringing content and commerce together as seamlessly as possible. My role included overall creative direction for the project, as well as visual design support throughout. What is represented below is part of the initial concepts to help establish the visual look & feel of the site, as well as explore possible content and commerce opportunities for recirculation of user traffic when they visit. What made this project so memorable and successful was being able to rub elbows and chat collaboratively with an awesome client that truly cares about user needs and how they can tie back into business goals. Role: Creative Direction, Contribution to Visual Design, Prototyping
